Larry Smith
Marketing Strategy + Applied Tech
I'm passionately curious about most STEAM things and highly knowledgeable about marketing and technology. I'm an accomplished entrepreneur and innovator.
PROJECTS
Business Architecture for Retail Transformation
Every business has an architecture. This enterprise architecture includes facilities, merchandise and manufacturing equipment, Management and HR, IT services, and point of sale systems that define the store value, capabilities and operations.
Understanding and managing the architecture function will enable new opportunities and provide advantages because you know what you have and what it can do.
Medium
NYC like a boss
Welcome to the Big Apple, home to 8.6 million people in 5 boroughs, each borough larger than most American cities. Even the smallest — Staten Island at 479,458 people — is bigger than Kansas City #35 or Miami #44 while Brooklyn at 2,648,771 would be the 4th largest city in the USA (data).
Roughly half of the NYC population speaks a language other than English at home. With over 800 languages spoken by a significant portion of the population, New York City is the most linguisti...
Forget innovating around a new revenue model
Rather than chasing the unicorn, established business should reassess their value creation and capabilities using Business Architecture and other techniques. Failure to leverage “moat” advantages like brand, pricing, distribution, and logistics will undermine other improvements in customer interactions and experience.
THEMATIX
Retail innovation is not ready, fire, aim.
The old retail adage of location, location, location has evolved into an agile innovate, execute, optimize, UX paradigm –A I E O U, the vowels of transformation.
THEMATIX
Transforming Retail using KPIs to connect strategy to business and technical requirements.
Key Performance Indicators (KPI) are a way to provide real-time measurement of performance in fulling strategic goals and objectives. They are a perfect starting point for any discussion about digital transformation because they cut to the heart of the strategic initiative and they provide a way to dynamically monitor the effectiveness of the strategy.
Medium
Instant coffee hate. @lwsmith10011
It really pisses off everyone I know when I tell them I drink instant coffee.
There are looks of disbelief and sadness, followed by WTF or some other question of why.
Medium
Digital Transformation: New Generic Strategies
Beyond cost leadership, differentiation, and focus, I would like you to consider that scale, network effect, and brand leadership are effective generic strategies for building unique and durable businesses.
Medium
We will not get “ubered”, not on our watch
At issue here is that Executives everywhere know how to run their business, create value, and make money — they do it every day. But 99% of what they do is process, looking for productivity gains or accretive revenue from acquisitions.
An art-ificially intelligence conversation about brands and technology
Brands and technology are at a new inflection point as conversational computing emerges as the new consumer interface and technology platform.
Medium
A Universal Vision for Digital Transformation
It’s kind of easy to imagine your company digitally transformed, modern and hip for the new generation of customers, easily accessible using the latest smart technology, able to crush the competition with agile new initiatives.
Shortly after this imagination exercise, reality sets in: how do we get everyone on the same page, moving in the same direction? What do we have in place and what is missing? Are we breaking anything, are we breaking enough?
Why Abstraction leads Strategy for Digital Transformation
Digital Transformation is like the 6 blind men touching the elephant: everyone feels something different. This is not a big problem for a start-up where everyone is making it up as they go, but it’s life threatening in a legacy business trying to transform.
Each person in the leadership team has a transformation strategy to future-proof their part of the enterprise against new digital entrants; we will not get “ubered”, not on our watch.
Medium
Digital transformation and business bones.
With a clear understanding of the business structure and bones, plus how to align Business and IT transformation, innovation has a solid bedrock from which to build.
Medium
NYC in 3 days, get the local flavor – lwsmith10011 – Medium
NYC in 3 days, get the local flavor – lwsmith10011 ...
Medium
Seeing NYC like a local
A simple guide to visiting NYC. Lots of links and insider advice like free museum passes.
Medium
Giving a great performance
My best performance was almost 10 years later on a high school stage in western Kentucky at an annual franchise owners meeting for a popular restaurant chain.