Key Performance Indicators (KPI) are a way to provide real-time measurement of performance in fulling strategic goals and objectives. They are a perfect starting point for any discussion about digital transformation because they cut to the heart of the strategic initiative and they provide a way to dynamically monitor the effectiveness of the strategy.
Brands and technology are at a new inflection point as conversational computing emerges as the new consumer interface and technology platform.
It’s kind of easy to imagine your company digitally transformed, modern and hip for the new generation of customers, easily accessible using the latest smart technology, able to crush the competition with agile new initiatives.
Shortly after this imagination exercise, reality sets in: how do we get everyone on the same page, moving in the same direction? What do we have in place and what is missing? Are we breaking anything, are we breaking enough?
Digital Transformation is like the 6 blind men touching the elephant: everyone feels something different. This is not a big problem for a start-up where everyone is making it up as they go, but it’s life threatening in a legacy business trying to transform.
Each person in the leadership team has a transformation strategy to future-proof their part of the enterprise against new digital entrants; we will not get “ubered”, not on our watch.
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For a company to succeed at digital transformation, it must truly understand its business requirements first. Only from this platform is it possible to understand and inform the technology requirements. With these technology requirements it is possible to make systems operational. With operational success come consumer attraction, sales demand and ROI.
Digital transformation is a hot topic in Corporate America for good reason: legacy companies, selling “real” products with established value and customers nurtured over many years, are getting crushed by new companies who seemingly have no value other than some digital-internet-mobile-social voodoo.
At any given moment something new, original, authentic, unique is being created; similarly, a finished item, artwork, artifact, or recording is being sold, or its rights transferred.
Valuation systems vary greatly, for example, contrast how artwork vs. automobiles vs. jewelry are valued. But one thing is common, everyone places a premium on the first, original or one-of-a-kind item over copies, duplicates, or forgeries.