Larry Smith
Marketing Strategy + Applied Tech
I'm passionately curious about most STEAM things and highly knowledgeable about marketing and technology. I'm an accomplished entrepreneur and innovator.
PROJECTS
THEMATIX
Transforming Retail using KPIs to connect strategy to business and technical requirements.
Key Performance Indicators (KPI) are a way to provide real-time measurement of performance in fulling strategic goals and objectives. They are a perfect starting point for any discussion about digital transformation because they cut to the heart of the strategic initiative and they provide a way to dynamically monitor the effectiveness of the strategy.
Medium
Instant coffee hate. @lwsmith10011
It really pisses off everyone I know when I tell them I drink instant coffee.
There are looks of disbelief and sadness, followed by WTF or some other question of why.
Medium
Digital Transformation: New Generic Strategies
Beyond cost leadership, differentiation, and focus, I would like you to consider that scale, network effect, and brand leadership are effective generic strategies for building unique and durable businesses.
Medium
We will not get “ubered”, not on our watch
At issue here is that Executives everywhere know how to run their business, create value, and make money — they do it every day. But 99% of what they do is process, looking for productivity gains or accretive revenue from acquisitions.
An art-ificially intelligence conversation about brands and technology
Brands and technology are at a new inflection point as conversational computing emerges as the new consumer interface and technology platform.
Medium
A Universal Vision for Digital Transformation
It’s kind of easy to imagine your company digitally transformed, modern and hip for the new generation of customers, easily accessible using the latest smart technology, able to crush the competition with agile new initiatives.
Shortly after this imagination exercise, reality sets in: how do we get everyone on the same page, moving in the same direction? What do we have in place and what is missing? Are we breaking anything, are we breaking enough?
Why Abstraction leads Strategy for Digital Transformation
Digital Transformation is like the 6 blind men touching the elephant: everyone feels something different. This is not a big problem for a start-up where everyone is making it up as they go, but it’s life threatening in a legacy business trying to transform.
Each person in the leadership team has a transformation strategy to future-proof their part of the enterprise against new digital entrants; we will not get “ubered”, not on our watch.
Medium
Digital transformation and business bones.
With a clear understanding of the business structure and bones, plus how to align Business and IT transformation, innovation has a solid bedrock from which to build.
Medium
NYC in 3 days, get the local flavor – lwsmith10011 – Medium
NYC in 3 days, get the local flavor – lwsmith10011 ...
Medium
Seeing NYC like a local
A simple guide to visiting NYC. Lots of links and insider advice like free museum passes.
Medium
Giving a great performance
My best performance was almost 10 years later on a high school stage in western Kentucky at an annual franchise owners meeting for a popular restaurant chain.
Medium
Digital transformation through alignment
For a company to succeed at digital transformation, it must truly understand its business requirements first. Only from this platform is it possible to understand and inform the technology requirements. With these technology requirements it is possible to make systems operational. With operational success come consumer attraction, sales demand and ROI.
Medium
Doggone Digital Transformation
Digital transformation is a hot topic in Corporate America for good reason: legacy companies, selling “real” products with established value and customers nurtured over many years, are getting crushed by new companies who seemingly have no value other than some digital-internet-mobile-social voodoo.
Medium
The Value to being the one.
At any given moment something new, original, authentic, unique is being created; similarly, a finished item, artwork, artifact, or recording is being sold, or its rights transferred.
Valuation systems vary greatly, for example, contrast how artwork vs. automobiles vs. jewelry are valued. But one thing is common, everyone places a premium on the first, original or one-of-a-kind item over copies, duplicates, or forgeries.
Medium
Cyberspace, like water.
20 years ago, John Perry Barlow wrote “A Declaration of the Independence of Cyberspace.”
I remember the inspiration it spawned, and now in hindsight, can’t imagine thinking we’d be in this state.